Creating the Perfect Logo for Your Small Business

Of the countless businesses that exist in every industry, what can help you distinguish yours is your business logo. A logo is a graphic representation of a company, product or organisation. It’s an integral part of a business and of all the activities being done to make it known and visible in the market.

A business logo symbolises your identity. There has to be something visual that people can associate your business with. What should your logo look like? It actually depends on you. You know your brand more than anyone else. Think about how you can sum up the entirety of your business in one small graphic symbol.

Logo design

These are the characteristics of a great logo:

• Unique

  Stay away from the typically used icons. Your logo doesn’t need to reflect what the business does (think of the Starbucks logo).
  
  

• Adaptable

  The design should be simple and flexible and should work well in black and white.
  
  

• Timeless

  Aim for neutrality, clean lines and elements will still work over time.
  
  

• Appropriate

  Your logo should reflect the culture and values of the company.

Cost of a logo

Don’t get upset if the designers you contacted can’t give you definite quotes immediately after you asked. Each client they work with is different from one another, so don’t expect a standard rate.

The perfect logo

Whether it’s purely graphic or a wordmark, you need to think and plan out carefully how you want your logo to look like.

If you’re picking symbol or icon, what would it be and why? Is there a fascinating backstory where people can find the reason why you chose the icon as your logo? If it’s a wordmark or logotype, will you customise your font?

At the end of the day, it’s not just about creating the most exquisite or most unique design. The perfect logo is the one that fits your brand – an emblem that speaks up for it. It should be something that creates familiarity. In just one glance, people should be able to recognise that it’s your company or business behind it.

SOURCE: Freelancer