How to Find Your Target Audience Online
Your target audience is the first place you go to spread awareness about your business, and likely your first adopters too. Assuming you’ve done the necessary amount of customer discovery
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Tips for Hosting Successful Giveaways and Competitions
It is no secret that everyone loves to win things. Just look at the lottery! Even though the chance of winning is minimal, people still spend a lot of money
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How to Define “Brand”
Your brand is everything you do. If you are not intentional in defining your brand, the market will define it for you. Defining your own brand can be even more
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How to Write with Your Brand’s Voice
Businesses obsess over their visual brands. They spend hours debating the typeface selection, but give no thought to the words. In most cases, a company will assign the first wave
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10 Visual Marketing Ideas for Maximum Facebook Impact
If there’s one thing today’s online users want it’s “Faster!” If there’s another, it’s “Easier!” So give your audience what they want. When you post visuals, you’re delivering content that
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6 Steps to Winning Clients with Cold Emails
Email makes it possible to reach just about anyone, anywhere, at anytime. This gives us the opportunity to reach out to a potential client with the right message, at exactly
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9 Email Mistakes that Make People Ignore your Messages
Despite the rise of social media, instant messaging and all manner of apps, reports of email’s death have been greatly exaggerated. For most organisations, it’s the communication nervous system, yet
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8 Steps to Building a Solid Social Media Marketing Plan
Everyone is getting on to social media, individuals and businesses alike. It has become an indispensible mode in day to day life. However, it may not be appropriate for businesses
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10 Awesome Newsletter Design Hacks for Emails that Convert
Email is far from dead. So it’s time to start working on a newsletter design that converts. Whether it’s for a corporation or your personal brand, email has the power
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E-mail vs Social Media Marketing
Marketing is a vast field with many component parts. It doesn’t matter how many components you use, it’s how you use them. When it comes to online marketing, the principles
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The Role of Colour in Branding
Colours play a huge role in how customers identify with and relate to brands. For some brands, their logo and marketing colours are just as iconic as the logo itself.
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The Email Etiquette Checklist
We spend so much time sifting through emails, yet many of us are unaware of the etiquette behind this. It’s easy to lose track with emails, so here are some
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