What to Expect When Working with a Web Designer: A Step-by-Step Guide

Hiring a web designer can feel exciting but also a little overwhelming. Knowing what to expect helps the process run smoothly and ensures a final result you’ll love.

Here’s a step-by-step breakdown of what typically happens when you work with a professional web designer.

1. The discovery call or consultation

Most designers start with a free call or meeting to:

• Learn about your business and goals
  
  
• Understand your brand and target audience
  
  
• Discuss scope, timelines and budget

This is your chance to ask questions and see if the designer is a good fit.

2. Project proposal and quote

After your initial chat, the designer will send:

• A project brief or proposal
  
  
• A timeline for deliverables
  
  
• A quote or package options

Make sure you read everything carefully and don’t be afraid to ask for clarification.

3. Onboarding and strategy session

Once you accept the proposal and sign the agreement:

• You’ll typically pay a deposit
  
  
• The designer will start onboarding (brand assets, content checklist, access to platforms, etc.)
  
  
• You may have a strategy session to define structure, layout and visual direction

4. Wireframes and design mockups

Next, you’ll see the first drafts—usually in the form of:

• Homepage layout mockups
  
  
• Wireframes or mood boards
  
  
• Colour palettes and typography suggestions

This is the collaborative stage, where feedback is welcome and changes can be made.

5. Website development

Once you approve the design, the website goes into development. This is when:

• Pages are built in WordPress or your preferred platform
  
  
• Responsiveness, speed and SEO basics are implemented
  
  
• Forms, buttons and menus are tested

Depending on the size of the website, this phase may take 1–3 weeks or more.

6. Revisions and testing

After development:

• You’ll review the full website
  
  
• The designer makes any requested changes
  
  
• The website is tested across devices and browsers

At this point, your feedback is essential. Make sure you double-check content, images and links.

7. Website launch

Once you’re happy with everything:

• Final payment is made
  
  
• Your website goes live
  
  
• You may receive training (especially if it’s WordPress) or handover documents

Need help after launch? Most designers offer ongoing website maintenance plans to keep your website secure and updated.

8. Optional ongoing support

Some designers include:

• SEO optimisation
  
  
• Monthly reports
  
  
• Content updates
  
  
• Strategy consultations

Ask what’s included or available as an add-on.

Final thoughts

Working with a web designer is a collaborative process and when done right, it leads to a powerful online presence that reflects your brand and drives results.

By knowing what to expect at each stage, you’ll feel empowered, informed and ready to make the most of your investment.