Why is a visual style guide so important? Because it ensures brand consistency throughout any collateral you produce. So let’s get started with some basics.
How to Create a Visual Style Guide for Your Brand
6 Reasons Small Businesses Should Make Graphic Design a Priority
When financial times get tough, the creative budget is one of the first things cut. But here are 6 reasons small businesses should prioritise graphic design.
5 Easy Ways to Create a Brand Customers Love
When it comes to creating a brand that customers love, it doesn’t have to be hard, complicated or expensive. Here are 5 easy ways to create a brand customers love.
[VIDEO] What Is Branding?
This video by by award-winning designer and branding specialist David Brier distills branding down to its basics answering that basic question “What is branding?”
5 Tips for Branding Yourself on Facebook
For a small business, Facebook is a lead generating, web-traffic driving, customer engagement machine. So here are 5 tips when branding yourself on Facebook.
The Do’s and Don’ts of Branding a Small Business
When done right, branding can supercharge your business and push you ahead of your competitors. Here are the do’s and don’ts of branding your small business.
Branding Basics – Create a Great Logo and Tagline
Wonder why a competitor’s business gets more attention than yours? Creating a great logo and distinctive tagline are critical in creating the perfect brand.
Understanding Content Marketing
Content marketing is a marketing method that relies on the curation of branding content, set out to sell the idea of a product rather than the product itself.
How to Create a Simple Brand Style Guide
When it comes to branding, consistency is key. The easiest way to keep things visually consistent, especially as your business grows, is through a brand style guide.
How to Promote Your Brand Outside of Social Media
Taking branding seriously means thinking beyond the social media paradigm. There is a whole world of opportunities for increasing your reach to bigger audiences.