Website Refresh for Sydney Fencing & Gates
Background
Sydney Fencing & Gates is a trusted local business providing high-quality fencing solutions across the Sydney region. With years of experience in aluminium, timber and pool fencing, the company has built a reputation for reliability, craftsmanship and personalised service.
Objective
Sydney Fencing & Gates needed a website refresh to better reflect their services and improve performance. While their website had a solid foundation, it needed updated content, better keyword targeting and faster load times to compete in Sydney’s competitive fencing market.
Their goals were clear:
- Modernise the existing content
- Improve their Google ranking for key local search terms
- Boost site speed and mobile responsiveness
- Enhance the overall user experience
My approach
1. Content updates
I began with a content audit to identify outdated or unclear messaging. Working closely with the client, I rewrote service pages to clearly communicate their offerings, added more localised language to appeal to Sydney homeowners and refined call-to-action sections to improve lead generation.
2. SEO optimisation
I implemented on-page SEO best practices:
- Keyword research targeting terms like “aluminium fencing Sydney”, “pool fencing Sydney” and “fence installation Sydney”
- Optimised meta titles, descriptions and header structure
- Added internal links to improve navigation and SEO structure
- Compressed image sizes and added alt tags for accessibility and indexing
3. Speed and performance improvements
To enhance loading times and user experience, I:
- Enabled caching and minified CSS/JavaScript files
- Optimised image delivery
- Reduced HTTP requests and unnecessary plugins
4. Technical and mobile optimisation
I ensured the website was responsive across all devices, improved mobile layout spacing and resolved any rendering issues for smaller screens. Additionally, I cleaned up redundant code and streamlined the back end for easier maintenance going forward.
Outcome
The website refresh significantly improved the website’s performance and visibility. Page load time decreased, mobile usability improved and rankings for key search terms began climbing within weeks. The refreshed website helped Sydney Fencing & Gates attract more local enquiries and present a more professional, reliable image online.
Client feedback
“The website feels faster, looks more professional and is already ranking better in Google. We’ve had more enquiries in the past few weeks than we did before the update.”
— Sydney Fencing & Gates Team
Final thoughts
This project demonstrates how small but strategic improvements to content, SEO and performance can lead to significant business results. A modern, fast-loading website that speaks directly to your target audience is one of the best investments you can make for your business.
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