Rebranding is simply when a company redoes or improves any of its branding elements: logo, colour palette, typography, etc. So how do you know when it’s time to rebrand?
When Is It Time to Rebrand?
Is Your Portfolio Turning Away Clients?
For many creative freelancers, the portfolio is the thing that attracts new clients. Is your portfolio doing its job? Here are some reasons it could be a turn-off.
The Negative Impact When Website Design Fails
Your business website provides online presence but if the design of your website fails it can also have a negative impact on your potential customers.
How to Work Less Without Losing Income
Can freelancers have the lifestyle they want while still making the money they need? Sometimes we don’t need more, we need better.
Does Social Media Matter for Freelancers?
When and how does social media matter for your freelance business? What are some reasonable expectations you can have about the time you spend on social media?
How to Form Win-Win Partnerships With Other Freelancers
There’s only so much you can do as one person. If you form long-lasting partnerships with other freelancers you can expand your business network.
11 Ways to Stop Prospects From Deleting Your Email
Don’t fill up the world with one more boring email. So how do you get people to open your email and communicate something you want, while still being genuine?
5 Great Ways to Optimise Your Landing Page
Here are 5 simple things you can do to make you landing page a lean, mean, marketing machine that will help you turn first-time visitors into long-time customers.
7 Ways to a Better Brand Name
A good brand name should capture everything you want to say, while hooking in the people you want to reach. Here are 7 ways to come up with better brand names.
How to Take On Work You Can’t Do Yet
Faking it isn’t about tricking others into believing you can do something. It’s about tricking yourself into believing you can do it, as to push through your fear.