How to Repurpose Your Blog Content Into Social Media Videos

Creating blog content takes time and effort, so why not get more mileage out of it? Repurposing your blog articles into social media videos is a smart way to extend the life of your content, reach a wider audience and boost engagement across platforms.

Here’s how to turn your written content into scroll-stopping videos.

Video made with FlexClip

1. Choose blog posts that perform well

Start with your most popular blog posts, i.e. the ones that consistently attract traffic or get shared. These topics have already proven their value, so they’re ideal candidates for repurposing.

Not sure which posts to use? Check your Google Analytics for page views and engagement data.

2. Break it down into bite-sized video content

Most blogs can be repurposed into multiple short videos. Take one key point or subheading and turn it into a single video.

3. Create scripts that simplify the message

When writing scripts, keep your message clear and concise. Speak to your audience as if you’re giving them a helpful tip over coffee. Avoid jargon and keep each video under 60 seconds.

If you’re unsure how to write for video, start by summarising one section of your blog in plain language and reading it aloud. If it sounds natural, you’re on the right track.

4. Add visuals that match your brand

Use on-brand colours, fonts and elements in your video graphics. You can also pull visuals directly from the blog, like infographics, screenshots or icons, to keep it consistent.

5. Include a Call-to-Action

Each video should include a CTA, such as:

• “Read the full blog on our website”
  
  
• “Follow for more web design tips”
  
  
• “Want help with your website? Let’s chat”

This drives traffic back to your website and helps convert viewers into clients.

6. Post strategically across platforms

Tailor your videos for the platform. For example:

• Instagram Reels: 30–60 seconds, vertical format
  
  
• YouTube Shorts: 15–60 seconds, clear hook in the first 3 seconds
  
  
• LinkedIn: Professional tone with subtitles

Schedule your videos as part of your content calendar and track what performs best.

Conclusion

Your blog is a goldmine of valuable content. By turning those words into engaging videos, you’re not only saving time but you’re also building brand visibility and connecting with your audience in a dynamic way.

Related read: Repurposing Content to Avoid Burnout