How to Create Engaging Reels

Creating a good Reel for Instagram or Facebook involves combining strong visuals, clear messaging and audience engagement tactics.

Here’s a simple guide to help you create an engaging Reel that performs well.

1. Hook viewers in the first 3 seconds

• Start with movement, a question or a bold statement.
  
  
• Use text overlays to reinforce the hook visually.

2. Keep it short and snappy

• Aim for 15-30 seconds.
  
  
• Cut out any filler. Every second should serve a purpose.

3. Use high-quality visuals

• Shoot in vertical format (9:16).
  
  
• Use natural light or good lighting.
  
  
• Ensure your footage isn’t shaky or blurry.

4. Add captions and text

• Many viewers watch with sound off.
  
  
• Use text to emphasise key points and guide the viewer through.

5. Incorporate trending audio (if relevant)

• Use popular music or sounds to boost discoverability.
  
  
• Make sure it’s aligned with your message and brand.

6. Tell a story or deliver value

• Share a tip, how-to, transformation or before-and-after.
  
  
• For businesses, focus on solving a problem or showing a benefit.

7. Include a Call-to-Action (CTA)

• Examples: “Follow for more tips”, “Check the link in bio”, “Comment below”.

8. Brand it subtly

• Include your logo or consistent colours/fonts, but don’t overdo it.

9. Use hashtags and descriptions wisely

• Add 3-5 relevant hashtags.
  
  
• Write a short, engaging caption to support the Reel.