Designing the Perfect Logo for Your Business

A logo is a business’ signature and needs to tell the brand’s whole story with just a few words and images. While a logo is merely the tip of your branding iceberg, see it as your business’ calling card that conveys your brand’s core values, while it tells your brand’s story.

So how do you go about designing your business logo so it properly reflects you and your company? Here are some basics to consider as you get started on your logo’s personality.

1. Voice

Before you start working on your business  logo, you need to determine your brand’s voice and personality.

Before your logo can accurately reflect your brand, you need to know who your brand is. Is your business high energy? Contemporary? Traditional? Quirky? This is information you need to pin down before you can begin developing your brand’s logo.

2. Colour

This seems like an easy thing to choose, but colour is actually a tricky subject. Did you know that colours can trigger specific emotional responses? Blue can be calming, while yellow is happy. Orange is inspiring and red is powerful and bold. There is an entire science dedicated to how we react to colours, but this doesn’t mean you need to be a psychologist to choose your logo’s colours.

Once you have a fair sense of your brand’s personality, it’s likely that the colour choice will be fairly obvious.

However, it’s also important to remember that logos require readability, even when reproduced at small sizes. So using a yellow font might make your company appear cheerful and optimistic, but no one will be able to read it.

Read more about colour psychology here.

3. Typography

Today we have thousands of creative and original fonts that can showcase personality perfectly. But you can get lost hunting through the massive libraries of fonts trying to find that one ideal font. You need to remember that your logo typography should be both original and timeless, while also being easy to read.

4. Symbols and images

Symbolism in art is extremely relevant when it comes the use of imagery and symbols in logo design.

For example, the Nike “swoosh” symbol looks like the dust in a runner’s wake. While the Toyota’s logo evokes both a “T” and wheels. The ideal symbol should tell your company’s story with a single image.

5. Appeal

This part is the trickiest. After all, you’ve already picked the perfect colour, font and symbol for your business logo, but it has to be assembled in a way that is both beautiful and appealing. You need your elements to come together in a way that highlights your brand’s personality, while emphasising your competence and professionalism and drawing your customers in.

Your business logo might just be the tip of the branding iceberg, but it needs to convey the full scope of your business’ message. Choose carefully and you will have the perfect endurable brand identity.

SOURCE: 99 Designs