Rebranding is simply when a company redoes or improves any of its branding elements: logo, colour palette, typography, etc. So how do you know when it’s time to rebrand?
When Is It Time to Rebrand?
7 Ways to a Better Brand Name
A good brand name should capture everything you want to say, while hooking in the people you want to reach. Here are 7 ways to come up with better brand names.
Do You Have What It Takes to Be a Successful Small Business Owner?
What are the qualities that distinguish successful small business owners from other people? Let’s track the anatomy of great and successful business owners.
The Difference Between “Money Work” and “Busy Work”
Regardless of your business model, you need to dedicate specific blocks of time to focus on money-generating activities and ignore other distractions.
Why Small Businesses Need Customer Loyalty Programs
Business owners should keep in mind that customer loyalty programs aren’t just for big businesses. A well-designed loyalty program can help any size business scale.
5 Solid Business Copywriting Tips for Non-writers
Here are 5 simple but proven tips that will give even the most word-challenged entrepreneur’s marketing copy a fighting chance in an oversaturated market.
7 Things You Should Never Do on a Small Business Blog
Whether you’re new or old to blogging, it’s easy to fall into these common blogging bloopers. Here are 7 things you should never do on a small business blog.
Want More Loyal Facebook Fans? Try Using These 2 Words More Often
Want more loyal Facebook fans? These 2 words have helped countless businesses build stronger relationships with their customers and grow their online communities.
How to Build Instant Trust on Your Website
Trust is not built instantly. When a person lands on your website for the first time, you have a split second to convince them that you are a trusted source.
How to Create a Simple Brand Style Guide
When it comes to branding, consistency is key. The easiest way to keep things visually consistent, especially as your business grows, is through a brand style guide.