In today’s demanding world, it’s imperative to build a two way connection between you and your customers. Two options are e-mail and social media marketing.
E-Mail vs Social Media Marketing
The Role of Colour in Branding
For some brands, their logo and marketing colours are just as iconic as the logo itself. Here are 3 ways colour plays a role in today’s brand environment.
Innovative Marketing Ideas for Small Businesses on a Budget
Innovation doesn’t need a big budget. Implement these budget-friendly marketing ideas to breathe new life into your small business without breaking the bank.
How to Get Your Brand in the Spirit for the Holidays
The holiday season is an opportunity for your brand to shine and connect with your audience in a festive way. Here’s how to get your brand in the holiday spirit.
How to Create Visuals for a Luxury Brand
Creating visuals for a luxury brand is a meticulous process that involves a thoughtful blend of aesthetics, exclusivity and storytelling.
The Email Etiquette Checklist
We spend so much time sifting through emails, yet many of us are unaware of the etiquette behind this. Here are some tips to consider before you press send.
5 Proven Strategies to Boost Business Referrals
Business referrals are the currency of trust and credibility. Here are 5 strategies to encourage referrals and turn satisfied customers into enthusiastic advocates.
How to Create Brand Memes for Social Media Marketing
In this guide, I’ll walk through the steps to create brand memes that resonate, entertain and elevate your brand’s presence on social media.
A-Z of Running a Contest for Your Small Business
If you’re marketing your business online (and you definitely should be), adding a contest or two into your roadmap should be high on your list of priorities.
8 DIY Ways to Get More Visits to Your Website
Every business needs a website to survive, but is your website getting as many visitors as you’d like? Here are 8 DIY ways to increase visits to your website.