Branding Basics – Create a Great Logo and Tagline
Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding. But exactly what is branding, anyway? Think of branding as predefining what a company is all about in the minds of its clients.
Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers.
The first key element of branding: Create a great logo
You have given a great deal of attention to your company name and believe it speaks to who you are and what you do. Great!
Now you need to wrap a graphic image around that name to carve out a prime piece of real estate in your target customer’s mind. That is exactly what a great logo design can do.
7 logo design tips
Keep in mind that a powerful logo design:
- Has a strong, balanced image with no little extras that clutter its look
- Is distinctive and bold in design, making it easy to see at a glance
- Has graphic imagery that looks appropriate for your business
- Works well with your company name
- Is designed with an easy-to-read font
- Communicates your business clearly
- Looks good in black and white, as well as in colour
The second key element of branding – Create a distinctive tagline
A tagline is a three to seven word phrase that accompanies your logo. It expresses your company’s most important benefits and/or what you want your customers to remember about working with you. Think of it as the words you want to linger in your target customer’s mind about you and what you have to offer.
Great taglines appear to be effortlessly created because they just seem to flow. In fact, creating and refining one takes time, just like designing a great logo. The benefits of taking the time to craft a great tagline lie with the tagline’s stickiness. Great taglines stick in your memory.
So creating a great logo and distinctive tagline are critical in creating a brand that provides the perfect image for your company. Great ones just might be memorable enough to give your company the beach front property in the minds of your customers that leaves them thinking only of you.
SOURCE: LiveAbout
