Essential Tips for Logo Design

You can’t overestimate the importance of a good logo. As the core of your branding, your company logo should communicate your values and personality and make it memorable. Think about it this way. If you can sum up the essence of your brand in one word, your logo is the visual representation of that word.

Before you start designing your own logo, read these important guidelines.

Colours

Only choose colours that match the spirit of your company or your product. Read these tips on colour psychology before choosing colours.

Size

Your logo needs to look good on big and small screens. Run a few tests to make sure your design is optimised for different resolutions.

Inspiration

Learn from great logo designs. Check out popular amazing logos and see why they are so good.

Identity

Don’t only focus on the sleek design, think about what the logo says about your company. Come up with a beautiful design that best represents your brand.

Timelessness

While it’s perfectly alright to make adjustments to your logo every once in a while, you do not want to change it every two weeks. Come up with a logo that can endure through time.

Clarity

People need to easily identify with your branding. Keep your logo design accessible and simple.

Choices

Create 3-4 options for your logo design, consider their weaknesses and strengths and consult with other people before you make your final choice.

Simplify

Don’t use too many fonts and colours on your logo. People are easily distracted by clutter.

Background

Get one version of your logo with a transparent background, so you can seamlessly integrate it with colours and texture.

Formats

Once your logo design is ready to go, get versions of the logo in all the important formats: JPEG and PNG for web use. And PDF for printing purposes.

SOURCE: Wix