[YOUTUBE] GEO vs SEO – What’s the Difference

As AI tools like ChatGPT and Perplexity become the go-to sources for information, the way we think about online visibility is changing. Traditional SEO (Search Engine Optimisation) is no longer enough. Enter  GEO – Generative Engine Optimisation.

In this video, I break down:

• What SEO and GEO really mean
  
  
• How they work together
  
  
• Why GEO matters in the age of AI-generated search results
  
  
• Practical tips to optimise your content for both humans and machines

If your website is built for the old web, it’s time to adapt for the new one.

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